Pet Supply Manufacturing: Hidden Risks Uncovered

Manufacturers’ frontline perspective: Why we care about “off-shelf rate”

As a company focusing on the manufacture of pet products, Canbo Manufacturing has been exposed to the complete path of product design, production, and market feedback in its cooperation with brands, e-commerce channel operators, and end users. In this process, we noticed that although some products received a good market response at the beginning of their launch, they experienced a decline in sales and user feedback, and were even forced to be removed from the shelves within a few months.

These experiences have made us realize that whether a product can continue to exist stably in the market does not depend solely on appearance, design, or pricing, but is affected by many factors, including raw materials, structural design, user experience, and compliance standards. We hope to provide a reference for product planning and decision-making by sharing these six observation angles.

Popularity ≠ Sustained Demand: Hot Products Also Need Structural Support

We have seen in actual projects that some products quickly became popular with the help of platform promotion or social media, but because the actual usage scenarios were too single and there was a deviation between consumer expectations and product experience, sales fell sharply in the later period and the supplied rhythm could not be maintained in the end. The emergence of popularity is an opportunity, but it does not mean that the market is truly established.

We always believe that to judge whether a product has stable potential, we must go beyond short-term feedback and pay more attention to product structure, scenario adaptability, and repurchase space. This kind of patience and judgment is the experience we have accumulated over a long period of time on the manufacturing side.

Structure and material testing: Can the product withstand the test of daily life?

From the products we have helped develop in the past, we can see that material selection and structural design play a decisive role in whether a product can be sold for a long time. For example, is the fabric of the pet bed resistant enough to tear? Does the ramp meet the stability requirements for dogs of different weights? These problems can only be discovered in a real-use environment.

During the sampling and pattern-making stages, Canbo Manufacturing will continuously optimize product structure and materials through actual test feedback to ensure that it not only attracts users in appearance but also brings trust and praise during use.

Communication Clarity: Alignment from Design Language to Usage Expectations

We also realized during the project cooperation that sometimes it is not the product itself that is defective, but the consumer’s misunderstanding of the product’s function or adaptability. For example, using a specific model without clearly stating the applicable dog breed may lead to misunderstandings among buyers due to inconsistent experiences.

In this regard, we have gradually strengthened our assistance to customers, from packaging copy to shooting suggestions, to help products achieve accurate and consistent information communication in the market and reduce user loss due to communication deviations.

Supply chain and compliance foundation: factors that ensure the stable existence of products

Once a product enters the stage of mass delivery or overseas sales, the replenishment rhythm and compliance capabilities become the key to its continued existence.

Canbo Manufacturing assists customers in evaluating material security cycles during the planning phase and provides implementation plans for REACH, RoHS, CPC, and other standards that meet the requirements of markets in North America and the European Union, reducing passive risks caused by supply disruptions or regulatory review issues.

Focusing on long-term value is the responsibility and belief of manufacturers

We understand that every product carries the trust of the brand and the expectations of the users. Therefore, we always insist on starting from the perspective of the manufacturer and putting the requirements for product quality, structural rationality, user experience, and compliance sustainability at the forefront.

The removal of a product from the shelves is not terrible, it can be the starting point for the next optimization. What is truly valuable is the judgment and advanced thinking we make before each product delivery.

Canbo Manufacturing is willing to work with you to create good products that can truly stand the test of time and the market.