Many novice sellers tend to make a mistake when selecting pet supplies across borders: “Buy the same set of things for the whole world”. But in fact, the demand for pet supplies varies greatly in different regions. For example, Americans like to carry their dogs on their backs when walking their dogs, so they will buy dog backpacks with a sturdy structure; while Japanese people live in small houses and pay more attention to “whether it can be folded up” and “whether it is quiet”.
The same pet bag can be marketed as “car-mounted anti-shake” in North America, but it must be emphasized as “lightweight and easy to store” in Japan and South Korea. Understanding these regional preferences can help you speak the right language, run the right advertisements, choose the right pictures and packaging copy, and is an inevitable step for cross-border sellers.
In the United States and Canada, many dog-raising families like to take their pets out to play, camping, RV travel, and weekend camping. Pet products must not only be fully functional, but also adapt to various scenarios.
For example, can a pet camp bed be moisture-proof, insect-proof, and easy to scrub? Can a pet bag be used as a safety seat in the car? Can a pet ramp be folded and placed in the trunk? These are the points that influence their purchase.
They value the “feeling of use” rather than simply comparing prices; if the product page can describe the usage scenarios well (such as camping pictures, car pictures, and pictures of elderly dogs getting on and off the bed), the click-through rate will be significantly higher.
European consumers are more rational, and they often buy things for the health of their pets. You can see product reviews on German, Dutch, and Swedish e-commerce platforms, most of which do not say “pretty”, but discuss the structure, cleaning methods, and material sources.
For example, ramps must conform to bone mechanics (especially for elderly dogs), and pet bags must have ventilation windows + waterproof bottoms. They are willing to pay for “being good for pets”, but the premise is that you can explain why this design is reasonable.
They are also very environmentally conscious, and whether there is a “recyclable material” label or a “non-toxic dye” description is more important than you think.
Asian families generally have limited space, and most pet supplies need to be “put away.” Pet bags must be foldable, ramps must be able to lean against the wall, and beds should not take up too much space. This is a rigid demand for “daily use” and “visual neatness. “
Users in Japan and South Korea care about quietness, non-slipness, and soft colors. Bright contrasting colors, loud metal noise, and being too bulky are basically points that are avoided.
Users in Southeast Asia (such as Singapore and Malaysia) are more concerned about “breathability” and “insect and moisture-proof” because the climate is hot and humid. Sometimes, pet sleeping pads may smell within a few weeks if they are not mildew-proof.
The Middle East market actually has great potential. With more and more people keeping pets and more outdoor space, dogs are generally larger in size. They are not afraid of large or expensive items, but they must be strong, durable, and resistant to the sun.
The pet camp beds you sell should have a load-bearing capacity of more than 50kg, be made of materials that are sun-resistant and non-fading, and have a certain degree of sand resistance. The pet bag must have a rigid structure and should be able to support an adult Labrador.
The packaging may not be fancy, but the texture must be good. “Sturdy + face-saving” is the common point of this type of consumer group.
Pet supplies are extremely “life-oriented” products. Unlike mobile phone cases, where you only look at the parameters, you need to ask, “Where do you use it? How do you use it? Who does it benefit?”
So don’t underestimate “regional differences”. For the same pet bed, North American users look at the camping pictures, Europeans look at the support, Asians look at whether it can be folded, and Middle Easterners look at the sun resistance and pressure resistance.
It is better to talk than to pile up functions. This is also what more and more successful cross-border sellers are doing: for a product, they customize the packaging, take pictures, and set the tone according to the region.
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