Social media platforms are no longer promotional tools, but rather a “magnifying glass for product selection”

Customer focus upgrades: Spreadability trumps traditional metrics

In the past, product selection was often straightforward: Pet product buyers were primarily concerned with cost, functionality, shipping volume, profit margin, and so on. Now, however, some customers prioritize products such as: “Is there a video-capable product? Is there a novel design? Is there something that will go viral on TikTok?”
This is the change we first noticed during the sample proofing stage in the past two years. Customers are paying more attention to the spreadability of products, and major social platforms are their first reference method for testing the potential of content.
This means that if a product has several basic advantages, but its use is not intuitive enough and it cannot produce visual contrast effects, it will also be difficult to make it into the customer’s first list of test samples.

The advantages of short videos with structure-driven content

As the king of structure-driven content (TikTok/YouTube Shorts), on these platforms, customers prefer to watch our pet ramps unfold and fold quickly, for example. Short videos clearly documenting the entire process are perfect for this. All our ramps are designed to open and close in one second, which has earned them a lot of positive reviews. They’ve found that the vast majority of actual users frequently mention this feature when purchasing.

Scenario presentation: the visual charm of pets + products + environment

I’m sure you’ve seen a lot of pet product videos on Instagram and Facebook. You’ll notice that most of them combine product, pet, and real-life scenarios, and people are more interested in these real-life scenarios. Alternatively, users prefer products that showcase excellent material and color combinations in a static setting. Some prefer creamy whites or primary colors, while others prefer darker colors based on their home decor. For example, our sofa ladders offer OEM and ODM customization to meet diverse needs, eliminating the worry of color selection.

Content creation entry point for functional products

If you’re a pet camp bed buyer, YouTube and Pinterest are likely your go-to media outlets. Camp beds aren’t the most visually appealing, but they’re rich in functionality. Their foldable structure is perfect for filming the setup and storage process, and they’re adaptable to a wide range of settings, including indoors, outdoors, at campsites, and on patios. Many people start their posts by discussing their dog’s first outdoor bed. Some of our clients in the US, including some who prefer camping-related content, like quick setup demonstrations. Customizable accessories like awnings are even better.

The interactive relationship between platform tone and product selection

We can conclude that as a manufacturer or seller of pet products, no matter what platform you display your pet products on, you must determine the style of the video based on the platform’s tone. Secondly, based on the clear tone of the platform, the products involved in the video content are also crucial. In other words, if a single product appears repeatedly on a page for a long time, the exposure will only gradually decrease. Only by continuously innovating around a specific style can a product gain greater attention, and the fastest way to achieve this result is to choose the right product. This is why we always say that media platforms have transformed from promoting products to testing the “communication potential” of products. It is generally believed that products with strong communication potential can drive a certain level of consumption.

Canbo's product development and social platform adaptability

Canbo has been developing products from a real user perspective for 14 years. Through repeated functional testing and continuous improvement, we’ve finally integrated our comprehensive product line. This includes our pet loft beds, pet carriers, pet ramps, and more, all perfect for creative video shooting. If you get a sample from us, you’ll quickly appreciate our design considerations, allowing you to shoot with minimal effort. Even if you’re not fully familiar with the rules of every social platform, we believe customers will be drawn to these unique products.